FOOTBALL LEGEND EMMITT SMITH PARTNERS WITH MY LABS DIRECT TO TACKLE COVID-19 WITH “GOT ANTIBODIES” CAMPAIGN
Dallas, Texas (December 14, 2021) – With the discovery of COVID-19’s newest Omicron variant, peak travel and mingle season, and the Biden Administration’s recently announced plans to combat COVID-19, football legend Emmitt Smith has partnered with My Labs Direct to get the word out about testing for COVID-19.
Smith understands the continued importance and seriousness of frequent testing for COVID-19. “You don’t want to see anyone die when you know it could have been prevented,” said Emmitt Smith. “For a guy who travels as much as I do, and is around as many people as I am, I test often. Testing saves lives. It allows the battle to be won before it is even fought. I believe if we all do the right thing by testing, we can put COVID behind us.”
Through its university-backed research facility, My Labs Direct is leading the fight against COVID-19 through ongoing research on variants and delivering world-class testing. The organization invited Smith to kick-start its “Got Antibodies” campaign, a regional radio, outdoor, TV, and online campaign that explains the benefits of testing for COVID and antibodies as a service to friends, family, and community, and where to get tested.
“By offering gold-standard COVID-19 testing accuracy with same-day results in the convenience of people’s homes, or at any of our testing sites, we are helping North Texans stay safe and make healthy decisions for themselves and for their communities this winter,” said Justin Simons, CEO of My Labs Direct. “Whether you are vaccinated or not, testing before and after you travel or attend holiday gatherings is the best way to protect yourself and others.”
My Labs Direct is a single-source COVID-19 testing solutions partner that offers companies, universities and consumers with best-in-class RT-PCR, Rapid-PCR, Rapid Antigen and COVID-19 Antibody testing through a go-anywhere mobile testing service and drive-up testing sites. COVID-19 tests are free through insurance or the Cares Act if you are experiencing symptoms or have been exposed to someone with COVID-19. My Labs Direct COVID-19 PCR tests are CDC approved for travel. The company owns and operates three, full-service CLIA certified and accredited labs that also offer an extensive menu of blood tests as well.
“I want people to take seriously the importance of testing and doing so as soon as they suspect an exposure or symptoms,” said Simons. “My parents both fell ill with COVID-19 on a recent RV trip and mistook their symptoms as being related to a common cold. The progression of COVID-19 came on extremely fast and my dad was rushed to the hospital from the RV park where they were staying. He has been in the ICU for nearly 4 weeks. Watching my hero lose his battle with COVID-19 and knowing that all of this could have been prevented is unbearable.”
At the campaign photo shoot, Smith delivered a plea: “I want to encourage everyone to help tackle the spread of COVID 19. Knowing if you are positive in the early stages of infection will allow you to take important steps in reducing the spread of infection and to proactively seek treatment for yourself. And, knowing if you have antibodies from a previous infection or from getting the vaccine can help you make informed decisions about your health. A winning game plan depends on everyone doing their part. Let’s tackle COVID-19 together through testing.”
ABOUT MY LABS DIRECT
My Labs Direct is a Plano, Texas-based company that owns and operates four CLIA-certified diagnostic testing and lab facilities that offer an extensive menu of tests. Molecular diagnostic capabilities include flu, strep, and STD testing as well as COVID-19 testing with 24-hour results. My Labs Direct also offers a variety of blood wellness tests including hormone, testosterone, thyroid, immune health, and more. The company’s mobile fleet accommodates onsite testing for companies and consumers. It also is the official research lab and COVID-19 testing partner for Baylor University and its athletic department, student body, faculty, and staff. Organized in 2018, My Labs Direct was formed to meet a growing consumer demand for a hassle-free direct-pay alternative to lab testing. Since its founding year, the company has processed more than 350,000 tests at its in-house, state-of-the-art testing facilities in Plano, Farmers Branch, Rockwall, and Waco, Texas.
ASSETS FOR MEDIA:
- “Got Antibodies” outdoor board featuring Emmitt: https://www.dropbox.com/s/f5sars2c18wdjjt/MLD%20Emmitt%20billboard.jpg?dl=0
- Photos of Emmitt Smith: https://www.dropbox.com/sh/8f4ycidosomwkc7/AAAn6dBe7pOjH92us1DNUKuXa?dl=0
- B-roll video WITH AUDIO of Emmitt Smith: https://www.dropbox.com/sh/dsv2lf0knm2n2zy/AABAruWf36YFYkHWkYm1ae0Ea?dl=0&preview=Emmitt+Smith_+MyLabsDirect_Radio+Commercial.mov
- B-roll video of My Labs Direct lab equipment in use: https://www.dropbox.com/sh/kem8bubfbvvg6v6/AABiRMJVDkoCN7Rw2g2eO5yqa?dl=0&preview=BRIC+Facility+-short+video+for+Landing+Page.mp4
- B-roll of concierge mobile lab: https://www.dropbox.com/s/j0d9l5643axa3y5/Spark%20Farm%20Cut.mp4?dl=0